DIRECTOR - DESIGNER - PRODUCER - LIVE OPS - UPLIFT PRODUCTS - LICENCED I.P SPECIALIST
DIRECTOR - DESIGNER - PRODUCER - LIVE OPS - UPLIFT PRODUCTS - LICENCED I.P SPECIALIST
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I create teams and games that bridge creative vision with consistent commercial growth.
I create teams and games that bridge creative vision with consistent commercial growth.
Video game development executive, spanning creative direction, production and studio management across major franchises and companies. I specialize in creating ambitious vision with solid execution.
20+
20+
Years in Games
10+
10+
Iconic Global I.P Partnerships
250 million+
250 million+
Lifetime Players
What I bring
What I bring
Game Production & Live Ops
Game Production & Live Ops
Delivering 27 shipped titles in high level rols across console, mobile, and PC—from initial concept to managing long live service operations.
Creative Direction & Design
Creative Direction & Design
Translating complex brand guidelines into hit games across generations at studios like Codemasters, Rebellion, and Blitz, balancing creative vision with real commercial success.
Leadership & Studio Scale
Leadership & Studio Scale
Building teams from the ground up co-founding and growing a studio to 35 staff through to a £4.2M exit, and mentoring studio heads across 350 people, 10-studio group as VP of Phoenix Games
Monetization & E-Commerce
Monetization & E-Commerce
I have built direct-to-consumer revenue channels from scratch, including a webstore strategy that grew portfolio revenue by 40% and hit an 87% repeat spender rate.
IP Licensing & Partnerships
IP Licensing & Partnerships
Pitching, Securing and negotiating high-value licensing deals with global brands like Games Workshop, Hasbro, EA, the NFL, and VISA. Creating commercial games while staying true to the IP.
Business Development & M&A
Business Development & M&A
P&L management, commercial deals, and strategic growth—driving over £3M in annual recurring studio revenue and directly executing an $8.3M corporate studio acquisition.
About me
About me
I am a veteran game developer based in Leamington Spa, UK. Working with cross-functional teams to design, create and operate gaming experiences across every platform.
Over 20 years, I have created opportunities, led games and teams within some of the industry’s most ambitious studios. Including Codemasters, Rebellion, Blitz Games, Exient and as Vice President at Phoenix Games.
I co-founded, ran and scaled a 35-person studio to a £4.2M acquisition, spearheaded multiple corporate M&A deals, and launched proprietary direct-to-consumer monetization platforms that delivered 40% revenue increase across the portfolio.
A specialist in world-class brand adaptations, I have led development and negotiated high-value licensing for iconic IPs, including Games Workshop (Warhammer), Transformers, The Simpsons, Angry Birds, Hasbro, NFL, and VISA.
My career is built on a foundation of design. From hands-on level implementation, creative direction, direct-to-consumer innovations and corporate M&A, I consistently deliver sustained engagement and measurable growth.
I am an Ambassador for the charity Special Effect and speaker at Universities to help mentor the next generation of game makers.
Clients
Clients
Get in touch
Get in touch
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